EMCAPP = Advertising efficiency
The Electronic Media Credit Application - EMCAPP - streamlines the media credit application process reducing time and money spent by advertisers, advertising agencies and media providers alike. A single application can be used by all media advertising providers - TV, Radio, print and digital.

Paperwork - no longer a necessary evil

An advertising agency CFO once told a room of media credit professionals that neither his agency nor his advertising clients had the resources to complete a credit application for every media provider with whom his company placed a buy. But media providers need credit applications to make the best possible credit decision for an advertiser. So, BCCA, the media industry's credit association, a subsidiary of MFM (Media Financial Management association), stepped in to harness the power of the Web to provide a solution that meets the needs of advertisers and media providers alike.

Upcoming Events

Event Page on BCCA Credit

START TAKING ADVANTAGE OF EMCAPP TODAY


Benefits for advertisers and advertising agencies include:

  • Cuts paperwork - single credit application that can be accepted by all media providers
  • More consistency in media credit terms
  • Sequential liability - advertising agency only liable to pay media provider after it receives payment from advertiser
  • Secure - application database can only be accessed by users authorized to see the application(s)
  • Improves visibility and accountability
  • Supports Ad-ID (Advertising Digital Identification) - applications can be pulled by Ad-ID code
  • Free - no charge to create or modify an electronic media credit application

Benefits for media providers include:

  • Advertiser friendly
  • Fast- credit applications available when needed
  • Legible
  • Supports internal control compliance
  • Frees sales team to focus on business development instead of paperwork
  • No charge through September 30, 2013 for all media providers who are BCCA members

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